Turn 14 Distribution views the Manufacturer–Distributor relationship as a long-term partnership. It is with this goal in mind that the company is highly selective when choosing new product lines in which to invest its resources. Considerable time is invested in market research, forecasting, and dealer interviews prior to adding a brand to the company’s line card. Once a brand is deemed an ideal fit to complement Turn 14 Distribution’s other offerings, it is further reviewed using the following criteria.
Turn 14 Distribution does not believe that the owner of a dominant marketplace should participate as a seller in that marketplace because it inherently leads to abuse of power as marketplace owners can manipulate their marketplaces in order to gain advantages. For this reason, the company does not do business with any dominant marketplace owners and looks for similar commitments to ethics from its suppliers.
Turn 14 Distribution's Marketing Department invests significant resources into developing meaningful advertising campaigns and programs for its partners. Many of these are self-funded. When promoting a specific brand or product, the company finds it wise to partner with its suppliers, and looks for this capacity during evaluation.
Turn 14 Distribution seeks market leaders which offer high-quality products and superior support. Innovative manufacturers who provide unique solutions and grow the company’s markets command attention.
Turn 14 Distribution invests in brands committed to three-step distribution, where wholesale distributors cannot sell directly to the public. The company works to develop pricing structures that allow multiple channels to market to operate in concert. This requires transparency and often fundamental changes to current go-to-market strategies.
Will the manufacturer forward new leads to distributors, or pursue them and compete with their WDs in the process? Will accounts buying from current distribution be opened up directly by the manufacturer?
Turn 14 Distribution looks for partners who are invested and determined to pursue prosperity; the company relies on its partners to continuously create growth opportunities by developing innovative new products.
Turn 14 Distribution is committed to being a transparent link in the supply chain, offering clear and direct communication when issues arise or detours are required. The company looks for the same qualities in its suppliers.
Has this manufacturer invested in electronically cataloging their data to make it easier to sell and promote their products?
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